A glimpse in the world of content — Part 1

Welcome to the first part of our “A glimpse in the world of content”. This two-part series tackles why visual content matters and types of effective visual content.

Some might even call us lazy. It’s not our fault, it’s how we’re wired to consume information. While we only remember about 20% of what we read, we retain as much as 80% of what we see. Additional fun facts: 65% of people are visual learners, 93% of human communication is non-verbal, 90% of information transmitted to the brain is visual and processed 60,000X faster than text. Besides being random statistics to annoy your friends with, it means information is better communicated via imagery. It also means that for the 55% of website visitors who spend less than 15 seconds actively reading content, you’re able to communicate your ideas quicker and with more value.

Social engagement is important for your business and visual content is instantly social media friendly — easy for users to consume and share. Images and videos get more engagement on social media than links or text. Think about the last time you shared a beautifully written article (besides this one)compared to funny YouTube videos? Visual content can bring you more readers and customers; and if your content is engaging, people are more likely to click, comment and share it. Additionally, your audience is on multiple social platforms. Appeal to one reader on a single platform and there’s a higher probability they’ll share it on another social account, instantly reaching new audiences and leading to more brand engagement.

Aside from the psychological evidence that visual content is more engaging, visual content has some serious benefits for businesses:

  • 43% of social media users share pictures
  • content engagement increases with 13%

Tweets with images:

  • receive 18% more clicks
  • 89% more favorites
  • 150% more re-tweets

Facebook posts with images:

  • account for 87% of total interactions
  • engagement increases 13% with a visual content aspect
  • businesses who market with info-graphics grow in traffic an average of 12% more than those who don’t.

Visuals express ideas quickly, breaking through the constant on-line noise. Users wants as much valuable information as possible in as short a time as possible enabling visual content to not only take over the internet but also make a huge difference in user engagement.

How has visual content changed your marketing strategy?