Planning your SlideShare: Every master SlideShare starts with a Master Plan.
We’ve browsed the web for ages to get the best insights and tips for SlideShare. Since she’s one of the virgin channels for traffic, branding and/or getting attention in any way. We decided it’s time for some wisdom.
Hereby we present the ultimate guide to winning your SlideShare presentation.
1.Choose a useful subject.
Choose a broad topic for wider market reach.
i. What does my audience already know?
ii. What is the essential information the audience needs?
iii. Why is that information important?
iv. How can I urge my audience to think about this problem and what happens next?
v. What can I offer them in the end?
2. It’s all about $elling. Make an offer they can’t refuse.
Keep in mind that most people who are viewing your SlideShare are thinking “what am I going to get out of this?” And that is where your deal comes in. Provide viewers with the information they need and follow through with a deal that will benefit both you and them in the end.
3. Correlate your SlideShare with trending topics.
The best (and fastest) way to find trending topics is by using tools, such as Buzzsumo or Google Trends. Buzzsumo allows you to search for topics and see what types of articles are trending within the subject. Use this tool to see what title people are using and how many shares they are getting on social media.
Tip: use quotation marks while searching topics to get more accurate results (i.e. “web design” vs. web design). Google trends allows you to search keywords and phrases to see how much traffic each is receiving on the search engine.
Tip: compare multiple keywords and phrases to see which is generating most traffic at that time. This will also help in terms of SEO.
4. Share your story with insights and experiences.
While there may be 30k trending articles about your topic, the ones that will be most engaging are those that share personal perspectives, experiences, struggles and outcomes. Use what you have learned and share it with others, but remember to always relate it back to your company and personal experiences.
5. Don’t be afraid to copy others.
To rephrase the brilliant T.S. Eliot, take what you like and make it your own. This isn’t encouraged in all aspects of life, however, in terms of content marketing and production it can be a helpful tip. Check out other projects and see what you think works well, from your perspective. Use note&point and SlideShare’s favorite’s to find inspiration!
6. Use data to back up your story.
Always, always, always use data. The only things more convincing than images are numbers. We live in the the age of Big Data. This means you have little excuse for not providing relevant statistics! Include numbers in your presentation to make it more compelling and convincing.
Formatting your Slides: For those who are still saving up for a design team.
7. Choose the right slide size.
While creating a PowerPoint, you have the option to choose 4:3 or 16:9 for your slide format. Always choose 4:3. If you use 16:9, SlideShare will cut off the edges and implement borders to accommodate the widescreen.
8. Make sure you’re consistent with your Brand Identity
Let people know who you are and get a feel for your brand and what it stands for. Hopefully, your presentation will be the first time some viewers have heard about your company. This is good, because it gives you the opportunity to gain new fans! Because of this, you want your viewers to walk away from it having a general sense of your brand identity and it’s purpose.
9. Design consistently.
Chances are, you may not have room in the budget to spend on a highly-skilled design team for your SlideShare presentation. That’s okay. Just keep in mind a few important design tactics, such as maintaining consistency. You can do this my pre-selecting your color palettes, fonts, templates and overlays. This will allow you to create variation while also keeping in mind the key characteristics of your brand’s visual content. Some other tips: don’t use more than two fonts per slide. For more information on how to create consistency in visual design, check out our previous blog post.
10. KEEP TEXT MINIMAL!
This tip should probably be number one, but I am assuming that many of you have managed to learn this if you have ever had to sit through a 150-word-per-slide presentation. If you’re not sure how much is too much, there are two simple guidelines to follow: the 4x5 and the rule of 33. The 4x5 rule advises you to use four bullet points of five words each. The rule of 33 says use a maximum of 33 words per slide. I promise, your viewers will thank you for this. If you are not presenting the SlideShare in person, you are at a slight disadvantage because you are unable to elaborate on the briefly-written text. If that is the case I would consider leaning more towards the 33-word limit in order to make sure your information is understood. However, this, of course depends on the purpose of your slides.
11. Keep it short.
Keep your slide deck short and sweet, in order to prevent people from catching Z’s halfway through. According to Buffer, the average SlideShare deck is 14 slides. Too short and you risk loosing value, too long and you risk loosing interest.
12. Be aware of SlideShare rules.
An important think to note is the rule regarding hyperlinks. You cannot add links to the first three slides. Not that big of a deal, so long as you’re aware of this before beginning to construct your presentation. The last thing you want is to design three beautiful intro slides with useful links only to find out later on they have to be redone!
13. Use high quality images.
Don’t underestimate the power of a beautiful image!
Some quick facts to remember:
i. Studies show that people remember: “10% of what they hear, 20% of what they read, 80% of what they see”
ii. Content with visuals get 94% more views than text-only.
iii. Visuals are now 40x more likely to get shared on social networks.
iv. Visuals are processed 60.0000 times faster than text (useful in the case of SlideShare decks because presentations are often timed).
v. 90% of information sent to the brain is visual.
Luckily, Dashmote brings you the best high quality, free & paid images all in one searchable, A.I.-powered platform. So, finding unique, HQ images is easier than ever before!
14. Keep your presentations themed.
The fun thing about SlideShares is that their themes can vary slightly from one another while still falling inline with the style of your brand. Remember the tips for maintaining consistency and tweak them to cater to the theme of each SlideShare.
15. Choose the right title.
Since the title and first slide are the only thing people see before deciding to click and view, choosing an engaging title will play a key role in the number of people who view your presentation.
Tip: The most engaging titles are between 90–150 characters.
16. Add CTA’s.
Adding call-to-action’s increase engagement by 80%. The key to effective CTA’s is to guide viewers to actually useful resources. Avoid inserting seemingly spammy links that so obviously benefit you more than the viewer. This is where many companies lose a great deal of credibility. After choosing rich and relevant content (or product), then create an enticing CTA. Here are some tips:
i. Include an action word.
ii. Use the words “free”or “save.”
iii. Sell the benefit, not the product.
iv. If you want more information on creating enticing CTA’s check out this post.
17. Reference current events.
An easy way to drive more engagement is to reference or elaborate on current events. Studies show mentioning current events increases engagement because it shows your company’s relevance and correlation to modern-day problems.
18. Start a discussion.
Ask people for their opinion or experiences with the specific topic. This will also guarantee increased engagement. It shows you are passionate about the topic and just yourself or your company.
Sharing your SlideShare: You reap what you sow.
19. Share your SlideShare!
On every social channel and make sure to mention @SlideShare.
Use Buzzfeed and other channels to distribute your content.
20. Get featured on SlideShare homepage.
The best way to get attention on SlideShare’s website is to get featured on the homepage. While this can be a difficult task, it will be worth it if you are able to achieve it.
21. Use your network and influencers to distribute your SlideShare presentations.
This is one of the most difficult methods of sharing your content. Building a valuable network takes time and talent. Talent, because the most relevant influencers will only share truly engaging and informative content. Time, because it will take some time to build relationships and grow your network. It will also take some digging to find out who the influencers are and which ones can value from (or be willing to) share your content.
22. Automate your virality and make it self-sustaining.
There are a couple of ways to make the process of expanding your reach a bit simpler. One way is to insert ‘tweetables’ or ‘click-to-tweet’s on some of your slides. You can do this easily by using this awesome tool. The great thing about tweetables is that they are fully customizable. Meaning, you can add a link to your SlideShare that that those who share the tweetable quote are also sharing access to your SlideShare. You can also add a customized #Hashtag to track or your personal twitter handle to gain more followers.
23. Track your traffic.
Use bit.ly links to track outgoing clicks. Create a different bit.ly for each social media channel in order to gain more detailed insights on where your traffic is coming from.
Last, but not least. Some words from the experts:
Tips and tricks from SlideShare experts:
- “Embed your SlideShare in a blogpost.” — Michael Brenner, SlideShare
- “Ask influencers to embed your SlideShare in their blogpost.” — Zowik Abramov, Dashmote
- “Inside tip: post early in the morning at midnight Pacific Time” That’s when the SlideShare team starts the clock running each day for their Featured presentations. Michael Brenner, SlideShare
- “Add your SlideShare to Pinterest to get more traffic” — Adrian Alexandru, Dashmote
- “Let your readers call those influencers in!” — Ann Smarty, Internet Marketing Ninjas
- “SlideShare is a traffic driver to other content on my own website. To invite people to go to my website I leave them wanting more in the slide deck.” — Frederik Vincx, Prezly
- "It's easy to start taking advantage of SlideShare and driving back traffic on a regular basis. Each time you publish a blog post, repurpose it as a presentation for SlideShare."— Steve Shaw, vWriter
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